PUMA North America
Marketing Coordinator · 2022 - 2023
/ OVERVIEW
PUMA North America runs one of the most culturally active marketing programs in sportswear, activating across music, sports, community, and fashion simultaneously. Across a full year of GTM activations spanning Sportstyle, Classics, and culture-led initiatives, my work covered the full funnel: campaign coordination, vendor communications, product seeding, and activation event logistics, keeping multiple simultaneous campaigns moving across retail accounts, talent programs, and in-market activations both online and offline.
/ BY THE NUMBERS
GTM activations
15+
Attendees
/
800+
/
Cities activated
12+
/
Products seeded
9500+
/ TITLE CAMPAIGNS
FOREVER.CLASSIC.
PUMA's full-year campaign celebrating the iconic Suede silhouette through a cast of Young Hollywood talent: Angus Cloud, Iris Apatow, Caleb McLaughlin, and Zaya Wade. Contributed to the celebrity-led NYC flagship launch, supporting talent logistics and on-site execution for 800+ attendees.
HIP HOP 50
Hip-hop's 50th anniversary celebrated across six cities through artist collaborations, OOH, and a multi-market seeding program. Supported product seeding across talent and press in NYC, LA, Chicago, Detroit, Toronto, and Boston.
MAS CAMP — WE ARE LEGENDS
As an homage to Carnival culture, Mas Camp was the second drop from PUMA's first all-Black internal design collective. The campaign activated with the West Indies Parade in NYC. Supported campaign execution across product, attendee communications, and in-store flagship sync in NYC.
SCHOMBURG CENTER X PUMA
PUMA was the title sponsor of the 2023 Schomburg Center Literary Festival, held on Juneteenth weekend in Harlem. Supported the on-ground We Are Legends marketplace activation with product giveaways, discount programs, and branded tote bags.
/ ROLES