ASUS HEADQUArTERs
Global Product Marketing Specialist · 2025 - 2026
/ OVERVIEW
Driving full-funnel asset development for the Vivobook Series across worldwide markets. Owned a €193K scenario shoot from brief to delivery, coordinated multiple external agencies and internal teams per launch, and delivered 100+ unique marketing materials per product across 10+ launches in 14 months. Work spanned key visuals, scenario photography, video, web, ecom, OOH, in-store, and PR, with assets localized and deployed by local marketing teams globally.
/ BY THE NUMBERS
Product launches (14 months)
10+
assets per launch
/
100+
/
deployment across all markets
Global
/
Scenario shoot budget owned
€193K
/ TITLE PROJECT
2026 Vivobook Scenario Photo and Video Shoot
Owned end to end. From writing the brief to coordinating the shoot day to final delivery for global deployment. The 2026 Vivobook scenario shoot covered 4 human models across lifestyle productivity scenarios, warm and approachable, designed for everyday real-world contexts. Delivered 20 images and 3 videos across multiple Vivobook models, on schedule and on budget at €193K. Assets deployed globally across web, ecom, OOH, in-store, and PR.
/ ROLES